How to Secure $15K Corporate Training Contracts: Elevate Your LinkedIn Strategy

If you want corporate clients to say yes to paying you $15K for a team workshop, you must establish authority over them.

And not in a manipulative way — simply show the unique value they can't do without and can’t EASILY get elsewhere.

Otherwise, they’ll default to the standard $3,500 workshop fee many are accustomed to paying for generic offerings.

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That's why the FIRST step in monetizing your LinkedIn has nothing to do with LinkedIn.

First, you should get clear on your "IT Factor." That's how you become the obvious solution to corporate.

Our unique experiences, knowledge, and perspectives make us magnetic to our ideal clients.

But we often overlook or downplay these differentiating elements.

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I call this your **"IT Factor"** - the special sauce about you that draws people in.

Here are some examples:

=> A compelling origin story of why you do what you do.

=> Hard-won lessons and wisdom from your career journey.

=> A distinctive leadership style or philosophy.

=> Deep expertise in an emerging niche or trend.

=> Credentials that make you the go-to expert.

=> Life experiences outside work that influence your approach.

The key is SPECIFICITY.

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Without clarity on your IT Factor, you blend in.

You’re one of 1000+ coaches or consultants making vague promises about improving leadership or developing talent.

It's more than just being an empathetic leader or a good communicator.

Lots of people can say that.

--> Get ULTRA-clear on what makes your brand of empathy or communication unique.

. . .

When you get hyper-specific about your distinct value, suddenly, you’re the only one corporate leaders want in the room.

You become irresistible because they see you have unique authority.

For example:

If overcoming adversity is part of your origin story, share that.

If you have special insight into female breadwinners, spotlight it.

If you led a successful digital transformation, describe your methodology.

. . .

**Don't keep your IT Factor a secret. Put it front and center.**

This serves two purposes:

#1. It builds your authority and credibility in your niche. You come across as the foremost expert.

#2. It attracts people who also resonate with that specific IT factor.

Your ideal clients will self-select in.

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But don't just take my word for it.

Here are examples of two women thought leaders leveraging their IT Factor on LinkedIn:

Priya Parker has built a following around her expertise in gathering. As an author and conflict resolution specialist, Priya argues that how we gather shapes our identities.

Her content frequently examines issues of belonging, loneliness, and human connection through the lens of gathering.

. . .

Luvvie Ajayi Jones is an expert on digital, but she stands out for her humorous, tell-it-like-it-is style.

Her content highlights how we can live more courageously in the digital age while calling out deception and injustice.

Her voice is funny, frank, and fearless.

. . .

These women have other skills but keeping their IT Factor front and center makes them stand out.

Let’s say you spent over ten years as a therapist helping executives navigate personal and professional challenges.

This perspective (part of your IT Factor) allows you to guide other executives through a proven methodology to build inclusive cultures rooted in emotional intelligence.

. . .

That‘s an origin story and distinctive philosophy only you possess.

It’s much more compelling than generic leadership coaching.

With this clarity, your $15K workshop could be called:

The C-Suite Methodology for Leading with Emotional Intelligence.

And your LinkedIn headline becomes:

C-Suite Leadership Consultant | Helping Executives Lead with Emotional Intelligence and Empathy”**

VS A LinkedIn Headline that sounds like everyone else and says

**Education Leadership Coach** (real LinkedIn headline)

. . .

And suddenly corporate buyers view you as the authority on ushering top leaders into this new paradigm of leadership.

They want the insider knowledge you gained from working to support other leaders through growth and challenges.

That commands premium pricing because they see how valuable your expertise is to the continued growth of their organization.

Something other leadership consultants probably don't highlight.

. . .

Do you see how clearly conveying your IT Factor positions you as the go-to for corporates so you’re NOT passed over or price-shopped?

Own that piece that differentiates you!

. . .

The hard part is NOT about the answers. Those are already in your head!!

**The hardest part is finding the questions to extract these answers from your head.

. . .

What’s your plan for establishing your authority in the minds of corporates?**

. . .

Want to work with me on building your authority as a go-to advisor that will allow you to 3x-5x your current fees (for example, turning your 5k offer into a 10k or 15k workshop)?

I offer that assistance in a 6-week 1:1 intensive.

. . .

The investment for this program is $9K.

If you only secure ONE workshop with corporates and organizations, it will take care of the ROI.

And of course, the goal is for you to generate at least $100K from this work.

Past clients have added multiple six figures to their revenue and tripled their prices.

Filll out the form in the work with me tab. I'll ask a few questions to make sure it will be a great fit, and then we can get you started.