Ghosted After Sending A Proposal: What Might Be Missing And How To Fix It

One big reason why you get ghosted after sending a proposal to a prospective client for a corporate training or speaking engagement is because they didn't know enough about you and your qualifications before you sent it.

If you've only met with the prospect for 20 minutes on a call, that's not nearly enough time for them to REALLY trust that your expertise is what they really need.

It makes sense.

When you're on that call, you're mainly asking questions about them, not really sharing details about your background and what you can do for them.

So when they get that proposal, they don't necessarily see it as something to focus on right now.

Plus busy schedules and competing priorities mean that without a COMPELLING reason to do so, prospects might delay or forget to review your proposal.

They haven’t yet experienced enough to view YOUR solution as noteworthy.

It would be completely different if they were already familiar with your expertise and what results it can get - BEFORE you have that discovery call.

Because you're cemented in their minds as the go-to…

Let me give an example of ONE type of content that would make a big difference in having a corporate executive/decision maker remember who you are and feel more compelled to consider your proposal when that time comes.

LinkedIn live events.

It allows you to

- demonstrate expertise,

-build trust, and

- engage directly with your target audience.

Coupled with other trust-building content, you’re laying out a path of discovery for your prospects, allowing them to follow the trail of your expertise at their leisure.

Similar to leaving breadcrumbs on a dark trail.

This approach isn't about showcasing what you do but more about guiding them through a journey of what you can do FOR THEM!!.

Here’s the thing—people want to explore on their own terms.

This proved especially true with a Fortune 500 consumer goods firm that contacted me.

The CMO found one of my older LinkedIn live events about marketing with AI, which sparked his curiosity.

He then binged the rest of my content.

What hooked him wasn't just the content of that one event.

It was the trail of breadcrumbs I left that led him to more of my insights, strategies, and how marketing teams can use AI to eliminate mundane tasks and allow them to streamline their content strategy.

I did a LinkedIn live event on AI for marketing teams.

A newsletter article on ChatGPT for marketing teams.

An AI-generated video to demonstrate how marketing teams can use the same tool to speed up their content production.

Each piece of content, each video, and each newsletter issue was a breadcrumb, leading him to understand how I could help his team solve their problems.

It wasn't about bombarding him with information but providing value he could discover and explore on his own schedule.

This breadcrumb technique works because it taps into the natural curiosity and self-driven search for solutions that busy professionals like CMOs have.

Within four weeks of discovering my content, we signed a 5 figure deal.

On average, a deal that size can take at least 6 weeks to close.

One crucial mistake we often make is making content on OUR schedule, not considering when our prospects are ready to consume it.

The magic happens when they find your breadcrumbs on THEIR time.

That's when the engagement is most genuine and impactful.

Corporate buyers (especially executives) don't want to be sold to… they want to discover on their own that you're the solution they've been searching for.

By the time they reach out to you, they're not just interested… they are selling themselves on working with you because you are the ONLY option in their minds.

You become the obvious choice.

.The category of one

The AUTHORITY…

And you use a series of content to do this.

It gets the attention of corporate leaders who find your content when it is shared inside the organization, where others then binge-watch it.

That will help you get those proposals approved at the fee you want, especially when with champions of your work rallying for you in team meetings.

Now, I repeat this process (without doing any more work since the assets are already built) a few more times to make an additional six figures per year.

Typically doing a small number of workshops and/or consulting engagements.

And I can show you how to do the same.

Helping you to create the kind of content that pre-sells enough for prospects not to ghost your proposal (or to not even need a proposal to say yes) is part of what I help with in my 6-week 1-on-1 intensive for experienced consultants, coaches, or service providers.

In addition to content, I also help create your offer that matches your unique expertise and that corporates would want… as well as understand how to pitch the offer in terms that would connect to a problem they want to solve.

And I also help you to identify prospects to connect with on LinkedIn and guide you on how to run your sales calls so that it's far easier for prospects to say 'yes' to working with you.

All of this work is aimed at helping you to create a (minimum) six-figure income stream from a small number of corporate clients.

If interested, send me a DM or email me at dashley @thrivoo.com and we will chat to see if you're a good candidate to get results.

When you send your DM, please let me know the following:

-Your expertise

-Who you help

-Results you've gotten for them