CASE STUDY: MEDICAL AESTHETICS
My presence on LinkedIn helped increase patient revenue by 150%.
The Challenge
In the highly competitive world of aesthetic medicine, building a strong brand and establishing trust with potential patients is crucial for success. Dr. N. Solomon, a renowned plastic surgeon and founder of a luxury medspa, knew that to take her practice to the next level and expand her brand nationally, she needed to elevate her online presence and showcase her expertise in a compelling way.
As a visionary leader in the field of aesthetics, Dr. Solomon had a wealth of knowledge and experience to share. However, despite her impressive credentials and track record, her digital brand didn't fully reflect the depth of her expertise and the transformative impact she was making in her patients' lives.
"I knew I had something unique to offer, but my online presence wasn't conveying that effectively," Dr. Solomon shares. "I wanted to connect with potential patients on a deeper level, showcase my approach, and build trust before they even stepped into my office."
Dr. Solomon recognized that to truly differentiate her practice in a crowded market and achieve her ambitious growth goals, she needed to step into the spotlight and establish herself as a thought leader and innovator in the aesthetics industry. When she approached Level Up Executive Branding, she had clear objectives in mind:
To attract discerning patients seeking the highest level of care and expertise in aesthetic medicine
To gain a competitive edge in the market by showcasing her unique approach and cutting-edge treatments
To build trust and credibility with potential patients by sharing her knowledge and passion for transformative results
To lay the foundation for national expansion and the launch of her signature skincare line
"I wanted to tap into Level Up's background working with top-tier brands and executives," Dr. Solomon notes. "I knew they could help me craft a compelling narrative and strategy to take my brand to the next level."
The Solution
Level Up Executive Branding partnered with Dr. Solomon to develop a brand identity that would position her as a leading authority in aesthetic medicine while elevating her practice's reputation and driving business growth.
From the start, we knew we needed to dive deep into Dr. Solomon's story, philosophy, and vision. Our goal was to capture her unique voice and expertise and translate that into a powerful digital brand that would resonate with her target audience.
We helped Dr. Solomon clarify her unique value proposition and identify the key messages and stories she wanted to share with her audience.
"The process was eye-opening," Dr. Solomon reflects. "It helped me gain clarity on what sets me apart and how I could communicate that in a way that would connect with potential patients."
From there, Level Up developed a comprehensive content strategy designed to showcase Dr. Solomon's expertise and thought leadership while engaging and educating her audience. This included educational blog posts, engaging social media content, a sleek new website, and polished video content showcasing Dr. Solomon's personality and approach.
"The content Level Up created for me was spot-on," Dr. Solomon shares. "It captured my voice and expertise perfectly while also being highly engaging and informative for my audience."
The Results
Dr. Solomon and her practice saw remarkable results:
150% increase in website traffic and conversions, as Dr. Solomon's thought leadership and educational content attracted a highly engaged audience
Successful launch of a signature skincare line.
Increased demand for consultations and treatments.
Multiple media features and partnerships, further establishing around aesthetic medicine.
Beyond the metrics, Dr. Solomon's growing influence had a profound impact on her practice's brand and patient experience.
She was invited to speak at prestigious industry conferences, share her expertise on national television, and collaborate with top skincare brands.
Being vocal about her holistic, patient-centric approach and pushing the boundaries of what's possible, she inspired her peers to elevate their own practices and redefine the standard of care.
Dr. Solomon's journey is a powerful testament to the impact that a single practitioner can have when they use the power of their personal brand to drive change in their field.
She not only elevated her own profile but also positioned her practice as a leading force in the world of aesthetic medicine.