CASE STUDY: TECH CONSULTING FIRM
LinkedIn engagement increase by 1200%, leading to 40% pipeline and 30% increase in conversions
The Challenge
In the consulting space, credibility and thought leadership are important for new business development.
S.L. Johnson, a managing partner at a consulting firm, knew her firm's ability to attract top clients and relied on its brand and leaders' influence.
As an advisor to fast-growth startups, S.L. saw the potential in using her PERSONAL BRAND to boost her firm's reputation and open new doors.
Despite her impressive track record, her LinkedIn presence didn't reflect her deep expertise or the impact she has had in tech.
She understood that to differentiate herself, she needed to step into the spotlight as a thought leader.
When she approached us, she had VERY clear goals:
1. Attract funded startups seeking strategic guidance.
2. Gain a competitive edge with her expertise.
3. Build relationships with key industry influencers.
4. Encourage innovation and thought leadership within her firm.
S.L. knew that the key to achieving these goals lied in using her personal brand to amplify the firm's message.
The Solution
Level Up Executive Branding helped S.L. develop a brand identity (voice and messaging) and strategy to position her as a go-to trusted voice while boosting her firm's reputation.
We dove deep into her background and vision, and conducted market research to identify the key conversations and initiatives she wanted to focus her content around.
From there we developed her content strategy for LinkedIn.
We started by building her authority catalog.
Similar to a music catalog, the purpose is to build CREDIBILITY, strengthen trust and engage her target audience of tech founders.
Her Authority Catalog included:
‣ A LinkedIn Live talking about common productivity issues experienced by growing startups.
‣ A series of newsletter issues on strategies from early-stage growth to Series C.
‣ A series of short-form post on leadership needs in tech.
‣ An interview on a podcast focused on challenges tech startups encounter.
‣ Videos detailing her methodology for guiding companies through growth challenges.
Every Authority Catalog includes a mix of learning formats from blogs and guides to videos, podcasts, and LinkedIn Live events.
The variety caters to how people learn and consume content, and keeps readers engaged as they move through her catalog.
We also executed a LinkedIn strategy to maximize her visibility for speaking engagements.
This would FURTHER strengthen her credibility as a thought leader in the industry.
Throughout the journey, we provided S.L. with guidance and support, empowering her with the skills and confidence to own her voice and lead with her “IT” Factor.
Our goal was to create a ripple effect, (not only amplifying her voice and presence on LinkedIn) but also to fuel growth for the firm!
The Results
In just the first 6 months, S.L. and her firm saw remarkable results:
1200% increase in LinkedIn engagement, with S.L.’s content resonating with tech leaders and LinkedIn editors.
40% growth in the firm's sales pipeline, driven by the increased visibility and credibility of S.L. Johnson's thought leadership
30% boost in revenue, as S.L. Johnson's influence attracted top-tier startups, partnerships with accelerators and entrepreneurs.
Thought leadership posts driving over 150K impressions quarter-over-quarter on LinkedIn.
As S.L.’s profile grew, so too did the opportunities for her firm.
New partnerships and collaborations formed, as industry leaders sought out their expertise and innovative approach.
The firm attracted top talent, as experienced leaders were drawn to the culture of thought leadership and impact that S.L. had cultivated.
Her influence has empowered others to think bigger, push boundaries, and shape the future of the industry.
As we continue to partner with S.L. Johnson, we're excited to see her influence grow, driving transformation and success for her firm and the industry.
When leaders like S.L. Johnson make their mark, the impact is limitless.