Executives and founders, are you using LinkedIn to build awareness, shape perception, and tell the stories stakeholders want to hear?
People want to hear about your insights and perspective about your industry, your vision, and the work that drives you. They want to feel like they know you and understand you.
This can transform how prospective clients, talent, and partners perceive and experience your company online to accelerate growth.
But it's hard to find the time to be consistent.
That's where I come in.
I learned the power of personal branding the hard way.
Six years ago, I started out with a bare-bones LinkedIn presence with only 200 connections. I wanted to translate my expertise into a brand based on trust and credibility to generate demand for my brand.
Through strategic content, engagement, and networking (all the things I teach today), I turned my LinkedIn profile into a powerful tool for attracting consulting opportunities with leaders across various industries.
Today, I run the premier LinkedIn consultancy for executive leaders and founders from fast-growing, innovative companies.
I help my client to transform their LinkedIn presence into a personal brand that shapes brand perception, deepens relationships, and transforms the way prospective clients, talent, and partners think about and experience their company online.
In 2023 alone, I designed launch plans for over 30 clients, consulted with more than 40 brands on their LinkedIn strategy, trained thousands of professionals on LinkedIn marketing, and sourced 192 partnerships.
But beyond the numbers, what drives me is the impact.
With over 1 million yearly content views from LinkedIn, my insights have been shared at universities, conferences, in Oprah Magazine, Black Enterprise Magazine, and in the New York Times to name a few.
When I'm not strategizing with clients or geeking out over the latest LinkedIn features, you'll find me in search of the best cabernet sauvignon (found the best in Napa Valley so far), figuring out what else I can make in the air fryer, and relaxing at the beach.