Improving Your LinkedIn Strategy: Tips for Consistent Success with Corporate Clients
If you find yourself growing impatient and altering your LinkedIn strategy after just a month, there's a chance you're unknowingly sabotaging potential opportunities that are brewing beneath the surface.
I see it happen all too often – a client launches a new LinkedIn approach, charged with enthusiasm. Thirty days later, without seeing immediate results, they pivot (or worse, stop), unknowingly stopping the momentum.
They don't realize it yet, but in this shift, they're potentially forfeiting the attention of the corporate clients they seek.
If this is you, here’s what you’re not seeing in the background.
A corporate decision-maker has been following your content and is impressed. They plan to connect you with a colleague who desperately needs your expertise, but then, a whirlwind of urgent tasks and responsibilities takes over, and they’re off LinkedIn for a month.
Fast forward thirty days, and they log back in, remembering the valuable insights you shared, eager to revisit your profile and make that crucial introduction.
But here's where the missed opportunity comes into play.
In their absence, you've changed your strategy, pivoting to different content, a different tone, and a new focus. What they find now starkly contrasts with what resonated with them a month ago. The connection they felt, the relevance they saw for their colleague, seems to have vanished in the sea of your new direction.
This is the crux of consistency in your content strategy.
Corporate decision-makers, burdened with their busy schedules, might not interact daily, but they're looking for reliability and consistency when they do. A sudden shift in your content can disorient and dissuade them from taking the next step.
In the corporate world, a decision-maker’s recommendation or referral hinges on trust, not just in your expertise, but in your consistency. They are accountable for their recommendations and need to feel confident that what they saw in your content a month ago still holds true today.
When your content takes a sudden turn, you don’t just risk losing their interest; you risk losing their trust and the potential connection to new opportunities.
It’s about playing the long game, understanding that your audience (especially in the corporate space) values and remembers the consistency and relevance of your message over time.
So, if you're ready to build a LinkedIn presence that not only captivates but maintains the interest of corporate decision-makers, let's talk about The Authority Factor VIP.
You work with me for 6 weeks on the following areas with flexibility based on your needs:
Working on the foundations that will allow you to command a higher fee (for example: turning your 5k offer into a 10k or 15k two-hour workshop).
These foundations include getting specific on what industry/company type will need your help the most, understanding what department would be best to pitch your expertise, and understanding the 4 categories of problems that corporates want to solve and which one best fits your expertise.
It also includes identifying your "IT" Factor - meaning articulating what makes you uniquely qualified to do what you do. We will use this to create a compelling 50-word pitch (which I've perfected with 100+ clients), used at various points in the marketing and sales process.
Our goal is that by the time a potential client gets on a call with you, they're already sold on you as the go-to industry authority - and, once you're on a call, you can pull out relevant points from your pitch to customize a solution for them.
… Helping you to take the service you already provide and turn it into something that corporates would want. In most cases, this is your gateway offer, like a workshop or speaking engagement (which can turn into longer-term projects at higher fees).
… Helping you to implement my LinkedIn process for attracting and converting clients, which includes identifying your 50 top perfect-fit leads who are active on LinkedIn for you to connect with, and creating 5 different types of content (using my proven content framework) that positions you in their mind as a trusted industry advisor and gets them to either DM you or book a call with you to start a conversation about working together.
… Guide you on how to run your sales calls using my unique 2-call process to make it easier for clients to say "yes" to working with you - this is far more effective and faster for you than using the traditional way of sending a long proposal that doesn't get any response. This also includes roleplaying if needed.
This program is flexible enough to emphasize different aspects according to your specific needs.
The investment for this program is $9K - quite modest considering the amount of time I spend, the insights I share, and the results my clients have gotten. (Past clients have added multiple six figures to their revenue and have tripled their prices with existing clients who then ask for more work at the higher price point.)
If interested, send me a DM on facebook or LinkedIn and we will chat to see if you're a good candidate to get results.
When you send your DM, please let me know the following:
-Your expertise
-Who you help
-Results you've gotten for them